The relevance of service dominant logic in the context of private banking/wealth management

Research output: Contribution to conference › Paper

Abstract

This paper looks at the relevance of service dominant logic in the context of private banking/wealth management

Original language	English
Publication status	Published - Sept 2010
Event	18th International Colloquium on Relationship Marketing - Reading, United Kingdom Duration: 1 Sept 2010 → …

Conference	18th International Colloquium on Relationship Marketing
Country/Territory	United Kingdom
City	Reading
Period	1/09/10 → …

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title = "The relevance of service dominant logic in the context of private banking/wealth management",

abstract = "This paper looks at the relevance of service dominant logic in the context of private banking/wealth management",

keywords = "relevance, service dominant logic, private banking, wealth management",

author = "Stuart Gibson and Doherty, \{Anne Marie\}",

year = "2010",

month = sep,

language = "English",

note = "18th International Colloquium on Relationship Marketing ; Conference date: 01-09-2010",

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AU - Gibson, Stuart

AU - Doherty, Anne Marie

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AB - This paper looks at the relevance of service dominant logic in the context of private banking/wealth management

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KW - service dominant logic

KW - private banking

KW - wealth management

UR - http://www.4fold.com/icrm/

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T2 - 18th International Colloquium on Relationship Marketing

Y2 - 1 September 2010

ER -