The relevance of service dominant logic in the context of private banking/wealth management

Stuart Gibson, Anne Marie Doherty

Research output: Contribution to conferencePaper

Abstract

This paper looks at the relevance of service dominant logic in the context of private banking/wealth management

Conference

Conference18th International Colloquium on Relationship Marketing
CountryUnited Kingdom
CityReading
Period1/09/10 → …

Fingerprint

Service-dominant logic
Banking
Wealth

Keywords

  • relevance
  • service dominant logic
  • private banking
  • wealth management

Cite this

Gibson, S., & Doherty, A. M. (2010). The relevance of service dominant logic in the context of private banking/wealth management. Paper presented at 18th International Colloquium on Relationship Marketing, Reading, United Kingdom.
Gibson, Stuart ; Doherty, Anne Marie. / The relevance of service dominant logic in the context of private banking/wealth management. Paper presented at 18th International Colloquium on Relationship Marketing, Reading, United Kingdom.
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Gibson, S & Doherty, AM 2010, 'The relevance of service dominant logic in the context of private banking/wealth management' Paper presented at 18th International Colloquium on Relationship Marketing, Reading, United Kingdom, 1/09/10, .

The relevance of service dominant logic in the context of private banking/wealth management. / Gibson, Stuart; Doherty, Anne Marie.

2010. Paper presented at 18th International Colloquium on Relationship Marketing, Reading, United Kingdom.

Research output: Contribution to conferencePaper

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T1 - The relevance of service dominant logic in the context of private banking/wealth management

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AU - Doherty, Anne Marie

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AB - This paper looks at the relevance of service dominant logic in the context of private banking/wealth management

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KW - service dominant logic

KW - private banking

KW - wealth management

UR - http://www.4fold.com/icrm/

M3 - Paper

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Gibson S, Doherty AM. The relevance of service dominant logic in the context of private banking/wealth management. 2010. Paper presented at 18th International Colloquium on Relationship Marketing, Reading, United Kingdom.