The relevance of service dominant logic in the context of private banking/wealth management

Stuart Gibson, Anne Marie Doherty

Research output: Contribution to conferencePaper

Abstract

This paper looks at the relevance of service dominant logic in the context of private banking/wealth management
Original languageEnglish
Publication statusPublished - Sep 2010
Event18th International Colloquium on Relationship Marketing - Reading, United Kingdom
Duration: 1 Sep 2010 → …

Conference

Conference18th International Colloquium on Relationship Marketing
CountryUnited Kingdom
CityReading
Period1/09/10 → …

Keywords

  • relevance
  • service dominant logic
  • private banking
  • wealth management

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  • Cite this

    Gibson, S., & Doherty, A. M. (2010). The relevance of service dominant logic in the context of private banking/wealth management. Paper presented at 18th International Colloquium on Relationship Marketing, Reading, United Kingdom.