The propaganda model and sociology: understanding the media and society

This article unpacks reasons why the Propaganda Model represents a critical sociological approach to understanding media and society, explores the model’s potential within the sociological field, and considers the trajectory of its reputational reception to date. The article also introduces the three central hypotheses and five operative principles of
the Propaganda Model and suggests that the model complements other (competing) approaches that explore the relationship between ideological and institutional power and discursive phenomena.