The practice of guanxi in the western setting: an exploratory study

S.J. Paliwoda; G. Lou; P. Luk; C. Chau

The practice of guanxi in the western setting: an exploratory study

S.J. Paliwoda, G. Lou, P. Luk, C. Chau

Marketing

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.

Original language	English
Publication status	Published - 2007
Event	Academy of International Business Conference - Indianapolis, USA Duration: 14 Jun 2007 → 28 Jun 2007

Conference

Conference	Academy of International Business Conference
City	Indianapolis, USA
Period	14/06/07 → 28/06/07

Keywords

guanxi
relationship marketing

Cite this

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title = "The practice of guanxi in the western setting: an exploratory study",

abstract = "This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.",

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AU - Paliwoda, S.J.

AU - Lou, G.

AU - Luk, P.

AU - Chau, C.

PY - 2007

Y1 - 2007

N2 - This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.

AB - This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.

KW - guanxi

KW - relationship marketing

UR - http://aib.msu.edu/events/2007/

M3 - Paper

T2 - Academy of International Business Conference

Y2 - 14 June 2007 through 28 June 2007

ER -

The practice of guanxi in the western setting: an exploratory study

Abstract

Conference

Keywords

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Cite this