This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.
|Published - 2007
|Academy of International Business Conference - Indianapolis, USA
Duration: 14 Jun 2007 → 28 Jun 2007
|Academy of International Business Conference
|14/06/07 → 28/06/07
- relationship marketing