'The people make the brand': reducing soft skills gaps through selection and socialisation

Scott Hurrell, Dora Scholarios

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 14 May 2008
Event8th European Academy of Management Conference - Ljubljana, Slovenia
Duration: 14 May 200817 May 2008

Conference

Conference8th European Academy of Management Conference
Abbreviated titleEURAM 2008
CountrySlovenia
CityLjubljana
Period14/05/0817/05/08

Keywords

  • soft skills
  • employee selection
  • branding

Cite this