The past is a foreign country: amnesia and marketing theory

Mark Tadajewski, Michael Saren

Research output: Contribution to journalArticle

31 Citations (Scopus)

Abstract

This paper introduces the special issue. Using the work of Connerton (2008) as our prism, we examine the role of amnesia in marketing theory, stressing its positive and negative benefits.
Original languageEnglish
Pages (from-to)323-338
Number of pages16
JournalMarketing Theory
Volume8
Issue number4
DOIs
Publication statusPublished - Dec 2008

Keywords

  • marketing theory
  • amnesia
  • critical marketing studies

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