The past is a foreign country: amnesia and marketing theory

Mark Tadajewski; Michael Saren

doi:10.1177/1470593108096539

The past is a foreign country: amnesia and marketing theory

Mark Tadajewski, Michael Saren

Marketing

Research output: Contribution to journal › Article › peer-review

43 Citations (Scopus)

Abstract

This paper introduces the special issue. Using the work of Connerton (2008) as our prism, we examine the role of amnesia in marketing theory, stressing its positive and negative benefits.

Original language	English
Pages (from-to)	323-338
Number of pages	16
Journal	Marketing Theory
Volume	8
Issue number	4
DOIs	https://doi.org/10.1177/1470593108096539
Publication status	Published - Dec 2008

Keywords

marketing theory
amnesia
critical marketing studies

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10.1177/1470593108096539

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title = "The past is a foreign country: amnesia and marketing theory",

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The past is a foreign country: amnesia and marketing theory

Abstract

Keywords

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