The past is a foreign country: amnesia and marketing theory

Mark Tadajewski, Michael Saren

Research output: Contribution to journalArticle

30 Citations (Scopus)

Abstract

This paper introduces the special issue. Using the work of Connerton (2008) as our prism, we examine the role of amnesia in marketing theory, stressing its positive and negative benefits.
LanguageEnglish
Pages323-338
Number of pages16
JournalMarketing Theory
Volume8
Issue number4
DOIs
Publication statusPublished - Dec 2008

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Marketing theory

Keywords

  • marketing theory
  • amnesia
  • critical marketing studies

Cite this

Tadajewski, Mark ; Saren, Michael. / The past is a foreign country : amnesia and marketing theory. In: Marketing Theory. 2008 ; Vol. 8, No. 4. pp. 323-338.
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The past is a foreign country : amnesia and marketing theory. / Tadajewski, Mark; Saren, Michael.

In: Marketing Theory, Vol. 8, No. 4, 12.2008, p. 323-338.

Research output: Contribution to journalArticle

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