This paper discusses the outsourcing option in the supply chain. It was presented at the 36th European Marketing Academy Annual Conference in 2007.
|Publication status||Unpublished - 23 May 2007|
|Event||36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland|
Duration: 22 May 2007 → 25 May 2007
|Conference||36th EMAC Annual Conference 2007|
|Period||22/05/07 → 25/05/07|
|Other||Flexible Marketing in an Unpredictable World|
- supply chain