The outsourcing option in the supply chain: a sectoral study

Sean Ennis, Kenneth N. Bernard, B. Ferris

Research output: Contribution to conferencePaper

Abstract

This paper discusses the outsourcing option in the supply chain. It was presented at the 36th European Marketing Academy Annual Conference in 2007.
Original languageEnglish
Publication statusUnpublished - 23 May 2007
Event36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland
Duration: 22 May 200725 May 2007
http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference36th EMAC Annual Conference 2007
Abbreviated titleEMAC
CountryIceland
CityReykjavik
Period22/05/0725/05/07
OtherFlexible Marketing in an Unpredictable World
Internet address

Keywords

  • outsourcing
  • supply chain
  • marketing

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