The origins of American international retailing: Tiffany of New York in London and Paris, 1837-1914

Nicholas Alexander, Anne Marie Doherty

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This article considers the international retailing activities of Tiffany of New York between 1837 and 1914. Using data from the company archive alongside other sources, the article considers the firm’s international retail operation from entry stage merchant buying activity through to the establishment of modern retailing facilities. The findings indicate five factors were determinants of sustainable international retailing: a centralized organizational structure, a stable ownership structure, existing international engagement, a strong brand identity, and a relevant international retail format. Placing Tiffany’s activities in its wider commercial and consumer context, the findings illustrate the organizational changes and asset combination required to support the development of early international retail operations. The article contributes to theoretical understanding of the dynamics of retail internationalization.
LanguageEnglish
Pages301-328
Number of pages27
JournalBusiness History Review
Volume91
Issue number2
DOIs
Publication statusPublished - 29 Jun 2017

Fingerprint

International retailing
Retail
Retailing
Retail operations
Placing
Retail internationalization
Merchants
Assets
Factors
Brand identity
Retail format
Organizational structure
Ownership structure
Organizational change
Brand Identity
Ownership
Organizational Structure
Organizational Change
Internationalization

Keywords

  • international retailing
  • Tiffany of New York
  • brand
  • nineteenth century
  • organizational structure
  • international engagement
  • brand identity
  • ownership structure
  • internationalization

Cite this

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The origins of American international retailing : Tiffany of New York in London and Paris, 1837-1914. / Alexander, Nicholas; Doherty, Anne Marie.

In: Business History Review, Vol. 91, No. 2, 29.06.2017, p. 301-328.

Research output: Contribution to journalArticle

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