The online customer experience – establishing the role of online social interaction: the case of searching for business support services

Research output: Contribution to conferencePaper

Abstract

This paper explores the online customer experience in relation to Government provision of business support services. The aim of this research is to understand the variables that can influence customers searching for business support services online and to explore the potential role of social interaction during a customer’s online experience. This study provides a theoretical framework outlining the variables that have the potential to influence the online customer experience within the business support environment. The initial methodology is outlined along with an explanation of the current phase of the research.
LanguageEnglish
Number of pages8
Publication statusPublished - 25 May 2015
Event4th International Conference in Marketing -
Duration: 12 May 2015 → …

Conference

Conference4th International Conference in Marketing
Period12/05/15 → …

Fingerprint

Business support services
Customer experience
Social interaction
Business support
Government
Theoretical framework
Methodology

Keywords

  • online customer experience
  • social interaction
  • online services
  • business support

Cite this

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title = "The online customer experience – establishing the role of online social interaction: the case of searching for business support services",
abstract = "This paper explores the online customer experience in relation to Government provision of business support services. The aim of this research is to understand the variables that can influence customers searching for business support services online and to explore the potential role of social interaction during a customer’s online experience. This study provides a theoretical framework outlining the variables that have the potential to influence the online customer experience within the business support environment. The initial methodology is outlined along with an explanation of the current phase of the research.",
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author = "Graeme McLean",
year = "2015",
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note = "4th International Conference in Marketing ; Conference date: 12-05-2015",

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The online customer experience – establishing the role of online social interaction : the case of searching for business support services. / McLean, Graeme.

2015. Paper presented at 4th International Conference in Marketing, .

Research output: Contribution to conferencePaper

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AB - This paper explores the online customer experience in relation to Government provision of business support services. The aim of this research is to understand the variables that can influence customers searching for business support services online and to explore the potential role of social interaction during a customer’s online experience. This study provides a theoretical framework outlining the variables that have the potential to influence the online customer experience within the business support environment. The initial methodology is outlined along with an explanation of the current phase of the research.

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KW - social interaction

KW - online services

KW - business support

M3 - Paper

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