The online customer experience – establishing the role of online social interaction: the case of searching for business support services

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This paper explores the online customer experience in relation to Government provision of business support services. The aim of this research is to understand the variables that can influence customers searching for business support services online and to explore the potential role of social interaction during a customer’s online experience. This study provides a theoretical framework outlining the variables that have the potential to influence the online customer experience within the business support environment. The initial methodology is outlined along with an explanation of the current phase of the research.
Original languageEnglish
Number of pages8
Publication statusPublished - 25 May 2015
Event4th International Conference in Marketing -
Duration: 12 May 2015 → …


Conference4th International Conference in Marketing
Period12/05/15 → …


  • online customer experience
  • social interaction
  • online services
  • business support

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