The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

Edward Shiu; G. Walsh; L.M. Hassan; N. Michaelidou; S. Beatty

The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

Edward Shiu, G. Walsh, L.M. Hassan, N. Michaelidou, S. Beatty

Marketing

Research output: Contribution to conference › Paper › peer-review

Abstract

Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.

Original language	English
Publication status	Published - 2009
Event	AMA (American Marketing Association) Conference - Chicago, USA Duration: 7 Aug 2009 → 10 Aug 2009

Conference

Conference	AMA (American Marketing Association) Conference
City	Chicago, USA
Period	7/08/09 → 10/08/09

Keywords

mediating role of emotions
store-environment cues
store-choice criteria
marketing

Cite this

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title = "The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes",

abstract = "Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.",

keywords = "mediating role of emotions, store-environment cues, store-choice criteria, marketing",

author = "Edward Shiu and G. Walsh and L.M. Hassan and N. Michaelidou and S. Beatty",

year = "2009",

language = "English",

note = "AMA (American Marketing Association) Conference ; Conference date: 07-08-2009 Through 10-08-2009",

}

TY - CONF

T1 - The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

AU - Shiu, Edward

AU - Walsh, G.

AU - Hassan, L.M.

AU - Michaelidou, N.

AU - Beatty, S.

PY - 2009

Y1 - 2009

N2 - Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.

AB - Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.

KW - mediating role of emotions

KW - store-environment cues

KW - store-choice criteria

KW - marketing

UR - http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2009/default.aspx

M3 - Paper

T2 - AMA (American Marketing Association) Conference

Y2 - 7 August 2009 through 10 August 2009

ER -

The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

Abstract

Conference

Keywords

Other files and links

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Emotions, store-environmental cues, store-choice criteria, and marketing outcomes

Cite this