The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

Edward Shiu, G. Walsh, L.M. Hassan, N. Michaelidou, S. Beatty

Research output: Contribution to conferencePaper

Abstract

Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.
Original languageEnglish
Publication statusPublished - 2009
EventAMA (American Marketing Association) Conference - Chicago, USA
Duration: 7 Aug 200910 Aug 2009

Conference

ConferenceAMA (American Marketing Association) Conference
CityChicago, USA
Period7/08/0910/08/09

Keywords

  • mediating role of emotions
  • store-environment cues
  • store-choice criteria
  • marketing

Cite this

Shiu, E., Walsh, G., Hassan, L. M., Michaelidou, N., & Beatty, S. (2009). The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .