Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.
|Publication status||Published - 2009|
|Event||AMA (American Marketing Association) Conference - Chicago, USA|
Duration: 7 Aug 2009 → 10 Aug 2009
|Conference||AMA (American Marketing Association) Conference|
|Period||7/08/09 → 10/08/09|
- mediating role of emotions
- store-environment cues
- store-choice criteria
Shiu, E., Walsh, G., Hassan, L. M., Michaelidou, N., & Beatty, S. (2009). The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .