The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

Edward Shiu, G. Walsh, L.M. Hassan, N. Michaelidou, S. Beatty

Research output: Contribution to conferencePaper

Abstract

Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.

Conference

ConferenceAMA (American Marketing Association) Conference
CityChicago, USA
Period7/08/0910/08/09

Fingerprint

Store environment
Emotion
Store choice
Marketing

Keywords

  • mediating role of emotions
  • store-environment cues
  • store-choice criteria
  • marketing

Cite this

Shiu, E., Walsh, G., Hassan, L. M., Michaelidou, N., & Beatty, S. (2009). The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .
Shiu, Edward ; Walsh, G. ; Hassan, L.M. ; Michaelidou, N. ; Beatty, S. / The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .
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keywords = "mediating role of emotions, store-environment cues, store-choice criteria, marketing",
author = "Edward Shiu and G. Walsh and L.M. Hassan and N. Michaelidou and S. Beatty",
year = "2009",
language = "English",
note = "AMA (American Marketing Association) Conference ; Conference date: 07-08-2009 Through 10-08-2009",

}

Shiu, E, Walsh, G, Hassan, LM, Michaelidou, N & Beatty, S 2009, 'The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes' Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, 7/08/09 - 10/08/09, .

The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. / Shiu, Edward; Walsh, G.; Hassan, L.M.; Michaelidou, N.; Beatty, S.

2009. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes

AU - Shiu, Edward

AU - Walsh, G.

AU - Hassan, L.M.

AU - Michaelidou, N.

AU - Beatty, S.

PY - 2009

Y1 - 2009

N2 - Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.

AB - Outlines the role of emotions in relation to store-environment cues, store-choice criteria and marketing outcomes.

KW - mediating role of emotions

KW - store-environment cues

KW - store-choice criteria

KW - marketing

UR - http://www.marketingpower.com/Community/ARC/Pages/Connections/Conferences/Summer2009/default.aspx

M3 - Paper

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Shiu E, Walsh G, Hassan LM, Michaelidou N, Beatty S. The mediating role of emotions in the link between store-environment cues, store-choice criteria and marketing outcomes. 2009. Paper presented at AMA (American Marketing Association) Conference, Chicago, USA, .