The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes

G. Walsh, E.M.K. Shiu, L.M. Hassan, N. Michaelidou, S. Beatty

Research output: Contribution to conferencePaper

Abstract

This paper examines the role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes.
Original languageEnglish
Publication statusPublished - 2009
EventTo be assertained -
Duration: 1 Jan 1900 → …

Conference

ConferenceTo be assertained
Period1/01/00 → …

Keywords

  • emotion
  • store-environment cues
  • store-choice criteria
  • marketing outcomes

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    Walsh, G., Shiu, E. M. K., Hassan, L. M., Michaelidou, N., & Beatty, S. (2009). The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes. Paper presented at To be assertained, .