The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes

G. Walsh, E.M.K. Shiu, L.M. Hassan, N. Michaelidou, S. Beatty

Research output: Contribution to conference › Paper

Abstract

This paper examines the role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes.

Original language	English
Publication status	Published - 2009
Event	To be assertained - Duration: 1 Jan 1900 → …

Conference	To be assertained
Period	1/01/00 → …

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title = "The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes",

abstract = "This paper examines the role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes.",

keywords = "emotion, store-environment cues, store-choice criteria, marketing outcomes",

author = "G. Walsh and E.M.K. Shiu and L.M. Hassan and N. Michaelidou and S. Beatty",

note = "AHR; To be assertained ; Conference date: 01-01-1900",

year = "2009",

language = "English",

}

TY - CONF

T1 - The mediating role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes

AU - Walsh, G.

AU - Shiu, E.M.K.

AU - Hassan, L.M.

AU - Michaelidou, N.

AU - Beatty, S.

N1 - AHR

PY - 2009

Y1 - 2009

N2 - This paper examines the role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes.

AB - This paper examines the role of emotion in the link between store-environment cues, store-choice criteria and marketing outcomes.

KW - emotion

KW - store-environment cues

KW - store-choice criteria

KW - marketing outcomes

M3 - Paper

T2 - To be assertained

Y2 - 1 January 1900

ER -