The Marketing Book

Michael Baker (Editor), Susan Hart (Editor)

Research output: Book/ReportBook

3 Citations (Scopus)

Abstract

The Marketing Book, 7th Edition revisits key concepts in marketing, from basic premises of the domain to new forms and context of marketing's influence and contribution to organisations and society.
Original languageEnglish
Place of PublicationLondon
Number of pages616
Edition7
Publication statusPublished - 18 Apr 2016

Keywords

  • marketing theory
  • marketing practice
  • small to medium enterprises

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