Abstract
The Marketing Book, 7th Edition revisits key concepts in marketing, from basic premises of the domain to new forms and context of marketing's influence and contribution to organisations and society.
| Original language | English |
|---|---|
| Place of Publication | London |
| Number of pages | 616 |
| Edition | 7 |
| Publication status | Published - 18 Apr 2016 |
Keywords
- marketing theory
- marketing practice
- small to medium enterprises
