Abstract
Language | English |
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Place of Publication | London |
Number of pages | 616 |
Edition | 7 |
Publication status | Published - 18 Apr 2016 |
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Keywords
- marketing theory
- marketing practice
- small to medium enterprises
Cite this
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The Marketing Book. / Baker, Michael (Editor); Hart, Susan (Editor).
7 ed. London, 2016. 616 p.Research output: Book/Report › Book
TY - BOOK
T1 - The Marketing Book
A2 - Baker, Michael
A2 - Hart, Susan
PY - 2016/4/18
Y1 - 2016/4/18
N2 - The Marketing Book, 7th Edition revisits key concepts in marketing, from basic premises of the domain to new forms and context of marketing's influence and contribution to organisations and society.
AB - The Marketing Book, 7th Edition revisits key concepts in marketing, from basic premises of the domain to new forms and context of marketing's influence and contribution to organisations and society.
KW - marketing theory
KW - marketing practice
KW - small to medium enterprises
UR - http://www.taylorandfrancis.com/books/details/9780415703772/
M3 - Book
SN - 978-0-415-70376-5
BT - The Marketing Book
CY - London
ER -