The Marketing Book

Michael Baker; Susan Hart

The Marketing Book

Michael Baker (Editor), Susan Hart (Editor)

Marketing

Research output: Book/Report › Book

3 Citations (Scopus)

Abstract

The Marketing Book, 7th Edition revisits key concepts in marketing, from basic premises of the domain to new forms and context of marketing's influence and contribution to organisations and society.

Original language	English
Place of Publication	London
Number of pages	616
Edition	7
Publication status	Published - 18 Apr 2016

Keywords

marketing theory
marketing practice
small to medium enterprises

Access to Document

http://www.taylorandfrancis.com/books/details/9780415703772/

Cite this

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year = "2016",

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