Abstract
The paper focuses on the formation and implementation of new manufacturing strategies in two UK drinks conglomerates - United Distillers (UD) and Allied Distillers (ADL). Traditionally both companies have been marketingled and relatively indifferent to the achievement of marginal gains in operating efficiencies. But recently each has launched major innovation programmes, ADL's ‘Project Star’, and ‘Towards World Class’ in the case of UD.
Original language | English |
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Pages (from-to) | 21-21 |
Number of pages | 1 |
Journal | Management Research News |
Volume | 20 |
Issue number | 2-3 |
DOIs | |
Publication status | Published - 1 Feb 1997 |
Keywords
- drinks manufacturing
- spirits industry
- marketing strategies