The living product - using the creative nature of metaphors in the search for sustainable marketing

I. Kajzer, M.A.J. Saren

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The living product - using the creative nature of metaphors in the search for sustainable marketing'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Earth & Environmental Sciences