The internet and possibilities for counter accounts: some reflections: a reply

Purpose - Seeks to extend debates about the emancipatory potential of the internet by commenting on Sikka's reflections (in this issue) on the papers also in this issue by Gallhofer et al. and by Paisey and Paisey. Design/methodology/approach - Discusses the location of the internet within the politics of neoliberalism, with particular reference to the pensions crisis. Findings - Accepts that the internet's use depends upon its social context and agrees that the internet is a communicative device that has the potential to facilitate change. However, the example of pension accounts shows that the internet has been more effectively harnessed by groups wishing to endorse the status quo rather than to counter it. Practical implications - While the development of counter accounts and critiques of contemporary social problems is encouraged, education must play a role in exposing alternative views and encouraging debate. Originality/value - Extends debates surrounding the role of the internet in promoting more emancipatory accountings.