TY - JOUR
T1 - The influence of nutritional information on choice
T2 - the roles of temptations, conflict, and self control
AU - Hassan, L.M.
AU - Shiu, E.M.K.
AU - Michaelidou, M.
PY - 2010/10
Y1 - 2010/10
N2 - This study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results of an experiment on 299 female consumers in the United Kingdom showed that the presence of nutrition information in the form of Guideline Daily Amount (GDA) had a direct impact on food choice. GDA information had a moderating effect on the relationship between two psychological factors (conflict and self-control, but not temptation) and consumer choice. Temptation, conflict and self-control had direct effects on choice.
AB - This study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results of an experiment on 299 female consumers in the United Kingdom showed that the presence of nutrition information in the form of Guideline Daily Amount (GDA) had a direct impact on food choice. GDA information had a moderating effect on the relationship between two psychological factors (conflict and self-control, but not temptation) and consumer choice. Temptation, conflict and self-control had direct effects on choice.
KW - nutrition
KW - conflict
KW - self-control
KW - marketing
KW - consumer affairs
UR - http://www.scopus.com/inward/record.url?scp=77956443710&partnerID=8YFLogxK
UR - http://www3.interscience.wiley.com/journal/118519031/home?CRETRY=1&SRETRY=0
U2 - 10.1111/j.1745-6606.2010.01180.x
DO - 10.1111/j.1745-6606.2010.01180.x
M3 - Article
SN - 0022-0078
VL - 44
SP - 499
EP - 515
JO - Journal of Consumer Affairs
JF - Journal of Consumer Affairs
IS - 3
ER -