The influence of nutritional information on choice: the roles of temptations, conflict, and self control

L.M. Hassan, E.M.K. Shiu, M. Michaelidou

Research output: Contribution to journalArticle

20 Citations (Scopus)

Abstract

This study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results of an experiment on 299 female consumers in the United Kingdom showed that the presence of nutrition information in the form of Guideline Daily Amount (GDA) had a direct impact on food choice. GDA information had a moderating effect on the relationship between two psychological factors (conflict and self-control, but not temptation) and consumer choice. Temptation, conflict and self-control had direct effects on choice.
Original languageEnglish
Pages (from-to)499-515
Number of pages17
JournalJournal of Consumer Affairs
Volume44
Issue number3
Early online date8 Sep 2010
DOIs
Publication statusPublished - Oct 2010

Keywords

  • nutrition
  • conflict
  • self-control
  • marketing
  • consumer affairs

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