The influence of company's strategy on creativity and project results in NPD - case study

Nikola Vukasinovic, Nusa Fain, Joze Duhovnik

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Abstract

There has yet been a lot of discussion on how important creativity is for the process of new product development. In the globalized competitive world of constant inflow of new consumer goods it is extremely important to establish a successful information network of knowledge sources (e.g. academia) and product producers (e.g. companies). The core of this network should become new product developers which are provided with real time flow of accurate and proper information. The developers could be company or academia placed, or either dispersed to some other locations. Since the developers strongly rely on the provided information, it is essential to establish the appropriate level of trust and support between all involved partners.
In the year 2010 we had an opportunity to host at this course two companies concurrently, with two different development approaches. One company had a liberal view on a product development process and gave to the developers at the beginning only basic product constraints, while the other one set the product constraints much firmer. According to those constraints the teams took different approaches towards the new product development.
Original languageEnglish
Title of host publicationProceedings of the 18th international conference on engineering design (ICED 11)
Subtitle of host publicationimpacting society through engineering design, Vol. 1: design processes
Pages366-372
Number of pages7
Publication statusPublished - 2011
Event18th International Conference on Engineering Design (ICED 11) - Copenhagen, Denmark
Duration: 15 Aug 201119 Aug 2011

Conference

Conference18th International Conference on Engineering Design (ICED 11)
CountryDenmark
CityCopenhagen
Period15/08/1119/08/11

Keywords

  • design school
  • creativity
  • virtual environment
  • team work
  • new product development
  • motivation
  • company strategy
  • creativity and project results
  • npd case study

Cite this

Vukasinovic, N., Fain, N., & Duhovnik, J. (2011). The influence of company's strategy on creativity and project results in NPD - case study. In Proceedings of the 18th international conference on engineering design (ICED 11): impacting society through engineering design, Vol. 1: design processes (pp. 366-372)