The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes

Ian C. Grant; Louise M. Hassan; Gerard B. Hastings; Anne Marie Mackintosh; Douglas Eadie; Cancer Research UK (Funder)

doi:10.1002/nvsm.329

The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes

Ian C. Grant, Louise M. Hassan, Gerard B. Hastings, Anne Marie Mackintosh, Douglas Eadie, Cancer Research UK (Funder)

Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

This study investigates the continuing effects of tobacco marketing communications in a post advertising era, focusing on the constructs of brand awareness, brand image, attitude formation and intention to smoke by adolescents. A conceptual model is presented, based on 926 respondents from a UK wide study, to assess brand-related interrelationships and influences of peers on adolescents' attitudes toward smoking and intention to smoke. Results show the strong influence of branding on both attitude and intention, and have implications for government anti-smoking policies specifically in regard to generic packaging and point of sale displays.

Original language	English
Pages (from-to)	1-11
Number of pages	10
Journal	International Journal of Nonprofit and Voluntary Sector Marketing
Volume	13
Issue number	3
DOIs	https://doi.org/10.1002/nvsm.329
Publication status	Published - 2007

Keywords

tobacco marketing
smoking
marketing
branding
imagery
consumer behaviour

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10.1002/nvsm.329

http://dx.doi.org/10.1002/nvsm.329

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Cite this

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title = "The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes",

abstract = "This study investigates the continuing effects of tobacco marketing communications in a post advertising era, focusing on the constructs of brand awareness, brand image, attitude formation and intention to smoke by adolescents. A conceptual model is presented, based on 926 respondents from a UK wide study, to assess brand-related interrelationships and influences of peers on adolescents' attitudes toward smoking and intention to smoke. Results show the strong influence of branding on both attitude and intention, and have implications for government anti-smoking policies specifically in regard to generic packaging and point of sale displays.",

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The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes. / Grant, Ian C.; Hassan, Louise M.; Hastings, Gerard B.; Mackintosh, Anne Marie; Eadie, Douglas; Cancer Research UK (Funder).

In: International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13, No. 3, 2007, p. 1-11.

Research output: Contribution to journal › Article › peer-review

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AU - Grant, Ian C.

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AU - Hastings, Gerard B.

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AU - Eadie, Douglas

AU - Cancer Research UK (Funder)

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KW - smoking

KW - marketing

KW - branding

KW - imagery

KW - consumer behaviour

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