Abstract
| Language | English |
|---|---|
| Pages | 1-11 |
| Number of pages | 10 |
| Journal | International Journal of Nonprofit and Voluntary Sector Marketing |
| Volume | 13 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2007 |
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Keywords
- tobacco marketing
- smoking
- marketing
- branding
- imagery
- consumer behaviour
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The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes. / Grant, Ian C.; Hassan, Louise M.; Hastings, Gerard B.; Mackintosh, Anne Marie; Eadie, Douglas; Cancer Research UK (Funder).
In: International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13, No. 3, 2007, p. 1-11.Research output: Contribution to journal › Article
TY - JOUR
T1 - The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes
AU - Grant, Ian C.
AU - Hassan, Louise M.
AU - Hastings, Gerard B.
AU - Mackintosh, Anne Marie
AU - Eadie, Douglas
AU - Cancer Research UK (Funder)
PY - 2007
Y1 - 2007
N2 - This study investigates the continuing effects of tobacco marketing communications in a post advertising era, focusing on the constructs of brand awareness, brand image, attitude formation and intention to smoke by adolescents. A conceptual model is presented, based on 926 respondents from a UK wide study, to assess brand-related interrelationships and influences of peers on adolescents' attitudes toward smoking and intention to smoke. Results show the strong influence of branding on both attitude and intention, and have implications for government anti-smoking policies specifically in regard to generic packaging and point of sale displays.
AB - This study investigates the continuing effects of tobacco marketing communications in a post advertising era, focusing on the constructs of brand awareness, brand image, attitude formation and intention to smoke by adolescents. A conceptual model is presented, based on 926 respondents from a UK wide study, to assess brand-related interrelationships and influences of peers on adolescents' attitudes toward smoking and intention to smoke. Results show the strong influence of branding on both attitude and intention, and have implications for government anti-smoking policies specifically in regard to generic packaging and point of sale displays.
KW - tobacco marketing
KW - smoking
KW - marketing
KW - branding
KW - imagery
KW - consumer behaviour
UR - http://dx.doi.org/10.1002/nvsm.329
U2 - 10.1002/nvsm.329
DO - 10.1002/nvsm.329
M3 - Article
VL - 13
SP - 1
EP - 11
JO - International Journal of Nonprofit and Voluntary Sector Marketing
T2 - International Journal of Nonprofit and Voluntary Sector Marketing
JF - International Journal of Nonprofit and Voluntary Sector Marketing
SN - 1465-4520
IS - 3
ER -