Abstract
This study investigates the continuing effects of tobacco marketing communications in a post advertising era, focusing on the constructs of brand awareness, brand image, attitude formation and intention to smoke by adolescents.
A conceptual model is presented, based on 926 respondents from a UK wide study, to assess brand-related interrelationships and influences of peers on adolescents' attitudes toward smoking and intention to smoke.
Results show the strong influence of branding on both attitude and intention, and have implications for government anti-smoking policies specifically in regard to generic packaging and point of sale displays.
| Original language | English |
|---|---|
| Pages (from-to) | 1-11 |
| Number of pages | 10 |
| Journal | International Journal of Nonprofit and Voluntary Sector Marketing |
| Volume | 13 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2007 |
Keywords
- tobacco marketing
- smoking
- marketing
- branding
- imagery
- consumer behaviour
Fingerprint Dive into the research topics of 'The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes'. Together they form a unique fingerprint.
Cite this
Grant, I. C., Hassan, L. M., Hastings, G. B., Mackintosh, A. M., Eadie, D., & Cancer Research UK (Funder) (2007). The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes. International Journal of Nonprofit and Voluntary Sector Marketing, 13(3), 1-11. https://doi.org/10.1002/nvsm.329