@conference{8c0f87fd5fb749dfa9cbd6a7f5c845a0,
title = "The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services",
keywords = "hotels, travel services, marketing, social networks, word of mouth",
author = "A.M. Wilson and Lai, \{Tzu ching\} and H. Murphy and J. Holzgreve",
year = "2008",
month = oct,
day = "3",
language = "English",
note = "AMA 17th Annual Frontiers in Service Conference ; Conference date: 02-10-2008 Through 05-10-2008",
}