The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services

A.M. Wilson, Tzu ching Lai, H. Murphy, J. Holzgreve

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 3 Oct 2008
Event	AMA 17th Annual Frontiers in Service Conference - Washington D.C. USA Duration: 2 Oct 2008 → 5 Oct 2008

Conference	AMA 17th Annual Frontiers in Service Conference
City	Washington D.C. USA
Period	2/10/08 → 5/10/08

Keywords

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title = "The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services",

keywords = "hotels, travel services, marketing, social networks, word of mouth",

author = "A.M. Wilson and Lai, {Tzu ching} and H. Murphy and J. Holzgreve",

year = "2008",

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language = "English",

note = "AMA 17th Annual Frontiers in Service Conference ; Conference date: 02-10-2008 Through 05-10-2008",

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TY - CONF

T1 - The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services

AU - Wilson, A.M.

AU - Lai, Tzu ching

AU - Murphy, H.

AU - Holzgreve, J.

PY - 2008/10/3

Y1 - 2008/10/3

KW - hotels

KW - travel services

KW - marketing

KW - social networks

KW - word of mouth

UR - http://www.smith.umd.edu/frontiers2008/program/

M3 - Paper

T2 - AMA 17th Annual Frontiers in Service Conference

Y2 - 2 October 2008 through 5 October 2008

ER -