The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services

A.M. Wilson, Tzu ching Lai, H. Murphy, J. Holzgreve

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 3 Oct 2008
EventAMA 17th Annual Frontiers in Service Conference - Washington D.C. USA
Duration: 2 Oct 20085 Oct 2008

Conference

ConferenceAMA 17th Annual Frontiers in Service Conference
CityWashington D.C. USA
Period2/10/085/10/08

Keywords

  • hotels
  • travel services
  • marketing
  • social networks
  • word of mouth

Cite this

Wilson, A. M., Lai, T. C., Murphy, H., & Holzgreve, J. (2008). The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services. Paper presented at AMA 17th Annual Frontiers in Service Conference, Washington D.C. USA, .