Abstract
This paper examines the impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector.
Original language | English |
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Publication status | Published - 2004 |
Event | European Marketing Academy Conference (EMAC) - Murcia, Spain Duration: 18 May 2004 → 21 May 2004 |
Conference
Conference | European Marketing Academy Conference (EMAC) |
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City | Murcia, Spain |
Period | 18/05/04 → 21/05/04 |
Keywords
- technology
- customers
- electronic service
- delivery
- UK
- retail
- banking