The impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector - a preliminary investigation

E.E.B. Ibrahim, M. Joseph

Research output: Contribution to conferencePaper

Abstract

This paper examines the impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector.
Original languageEnglish
Publication statusPublished - 2004
EventEuropean Marketing Academy Conference (EMAC) - Murcia, Spain
Duration: 18 May 200421 May 2004

Conference

ConferenceEuropean Marketing Academy Conference (EMAC)
CityMurcia, Spain
Period18/05/0421/05/04

Keywords

  • technology
  • customers
  • electronic service
  • delivery
  • UK
  • retail
  • banking

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