This paper examines the impact of technology on customers' perceptions towards electronic service delivery in the UK retail banking sector.
|Publication status||Published - 2004|
|Event||European Marketing Academy Conference (EMAC) - Murcia, Spain|
Duration: 18 May 2004 → 21 May 2004
|Conference||European Marketing Academy Conference (EMAC)|
|Period||18/05/04 → 21/05/04|
- electronic service