Abstract
This study investigates how isomorphic pressures impact on the service orientation of public
sector organisations. In order to address this question we focused on the exploration of the
factors impacting on organisational service orientation in two distinctively different public sector
settings. The qualitative findings suggest that across different public sector settings organisations
strive for an externally-driven, enthusiastic service orientation, but that interrelated isomorphic
pressures and paradoxes impact on the achievement of this goal.
| Original language | English |
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| Publication status | Published - 2009 |
| Event | Australian and New Zealand Marketing Academy - Melbourne Duration: 30 Nov 2009 → 2 Dec 2009 |
Conference
| Conference | Australian and New Zealand Marketing Academy |
|---|---|
| City | Melbourne |
| Period | 30/11/09 → 2/12/09 |
Keywords
- service orientation
- public sector
- institutional theory
- isomorphism
- isomorphic pressures
- organisational service orientation
- public services