This study investigates how isomorphic pressures impact on the service orientation of public sector organisations. In order to address this question we focused on the exploration of the factors impacting on organisational service orientation in two distinctively different public sector settings. The qualitative findings suggest that across different public sector settings organisations strive for an externally-driven, enthusiastic service orientation, but that interrelated isomorphic pressures and paradoxes impact on the achievement of this goal.
|Publication status||Published - 2009|
|Event||Australian and New Zealand Marketing Academy - Melbourne|
Duration: 30 Nov 2009 → 2 Dec 2009
|Conference||Australian and New Zealand Marketing Academy|
|Period||30/11/09 → 2/12/09|
- service orientation
- public sector
- institutional theory
- isomorphic pressures
- organisational service orientation
- public services
Caemmerer, B., & Marck, M. (2009). The impact of isomorphic pressures on the development of organisational service orientation in public services. Paper presented at Australian and New Zealand Marketing Academy, Melbourne, .