The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives

E.M.K. Shiu

The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives

E.M.K. Shiu

Marketing

Research output: Contribution to conference › Paper

Abstract

This paper examines the impact of consumer uncertainty on purchase intention.

Original language	English
Publication status	Published - 2007
Event	36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland Duration: 22 May 2007 → 25 May 2007 http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference	36th EMAC Annual Conference 2007
Abbreviated title	EMAC
Country/Territory	Iceland
City	Reykjavik
Period	22/05/07 → 25/05/07
Other	Flexible Marketing in an Unpredictable World
Internet address	http://www.emac-online.org/r/default.asp?iId=FMLGJL

Keywords

consumer
purchase
behaviour
food additives

Cite this

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title = "The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives",

abstract = "This paper examines the impact of consumer uncertainty on purchase intention.",

keywords = "consumer, purchase, behaviour, food additives",

author = "E.M.K. Shiu",

year = "2007",

language = "English",

note = "36th EMAC Annual Conference 2007, EMAC ; Conference date: 22-05-2007 Through 25-05-2007",

url = "http://www.emac-online.org/r/default.asp?iId=FMLGJL",

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T1 - The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives

AU - Shiu, E.M.K.

PY - 2007

Y1 - 2007

N2 - This paper examines the impact of consumer uncertainty on purchase intention.

AB - This paper examines the impact of consumer uncertainty on purchase intention.

KW - consumer

KW - purchase

KW - behaviour

KW - food additives

M3 - Paper

T2 - 36th EMAC Annual Conference 2007

Y2 - 22 May 2007 through 25 May 2007

ER -

The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives

Abstract

Conference

Keywords

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Cite this