The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives

E.M.K. Shiu

Research output: Contribution to conferencePaper

Abstract

This paper examines the impact of consumer uncertainty on purchase intention.
Original languageEnglish
Publication statusPublished - 2007
Event36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland
Duration: 22 May 200725 May 2007
http://www.emac-online.org/r/default.asp?iId=FMLGJL

Conference

Conference36th EMAC Annual Conference 2007
Abbreviated titleEMAC
CountryIceland
CityReykjavik
Period22/05/0725/05/07
OtherFlexible Marketing in an Unpredictable World
Internet address

Keywords

  • consumer
  • purchase
  • behaviour
  • food additives

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