This paper examines the impact of consumer uncertainty on purchase intention.
|Publication status||Published - 2007|
|Event||36th EMAC Annual Conference 2007 - Reykjavik University, Reykjavik, Iceland|
Duration: 22 May 2007 → 25 May 2007
|Conference||36th EMAC Annual Conference 2007|
|Period||22/05/07 → 25/05/07|
|Other||Flexible Marketing in an Unpredictable World|
- food additives
Shiu, E. M. K. (2007). The impact of consumer uncertainty on purchase intention: an extension to the theory of planned behaviour in the context of avoiding food additives. Paper presented at 36th EMAC Annual Conference 2007, Reykjavik, Iceland.