| Original language | English |
|---|---|
| Publication status | Published - 2004 |
| Event | Proceedings of the Academy of Marketing Doctoral Colloquium, 2004 - University of Gloucestershire, Cheltenham Spa Duration: 5 Jul 2004 → 9 Jul 2004 |
Conference
| Conference | Proceedings of the Academy of Marketing Doctoral Colloquium, 2004 |
|---|---|
| City | University of Gloucestershire, Cheltenham Spa |
| Period | 5/07/04 → 9/07/04 |