Abstract
Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.
| Original language | English |
|---|---|
| Pages (from-to) | 725-726 |
| Number of pages | 2 |
| Journal | International Journal of Market Research |
| Volume | 53 |
| Issue number | 5 |
| Publication status | Published - 2011 |
Keywords
- online
- social media
- research
- marketing
- marketing researchers