The Handbook of Online and Social Media Research

Research output: Contribution to journalBook/Film/Article reviewpeer-review

Abstract

Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.
Original languageEnglish
Pages (from-to)725-726
Number of pages2
JournalInternational Journal of Market Research
Volume53
Issue number5
Publication statusPublished - 2011

Keywords

  • online
  • social media
  • research
  • marketing
  • marketing researchers

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