The Handbook of Online and Social Media Research

Research output: Contribution to journalBook/Film/Article review

Abstract

Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.
LanguageEnglish
Pages725-726
Number of pages2
JournalInternational Journal of Market Research
Volume53
Issue number5
Publication statusPublished - 2011

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Reference Books
Social Media
Qualitative Research
Marketing
Research Personnel
Research
Quantitative research
Qualitative research
Social media

Keywords

  • online
  • social media
  • research
  • marketing
  • marketing researchers

Cite this

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title = "The Handbook of Online and Social Media Research",
abstract = "Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.",
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year = "2011",
language = "English",
volume = "53",
pages = "725--726",
journal = "International Journal of Market Research",
issn = "0025-3618",
publisher = "Market Research Society",
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The Handbook of Online and Social Media Research. / Wilson, Alan.

In: International Journal of Market Research, Vol. 53, No. 5, 2011, p. 725-726.

Research output: Contribution to journalBook/Film/Article review

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