The Handbook of Online and Social Media Research

Alan Wilson

The Handbook of Online and Social Media Research

Marketing

Research output: Contribution to journal › Book/Film/Article review › peer-review

Abstract

Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.

Original language	English
Pages (from-to)	725-726
Number of pages	2
Journal	International Journal of Market Research
Volume	53
Issue number	5
Publication status	Published - 2011

Keywords

online
social media
research
marketing
marketing researchers

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title = "The Handbook of Online and Social Media Research",

abstract = "Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.",

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author = "Alan Wilson",

year = "2011",

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pages = "725--726",

journal = "International Journal of Market Research",

issn = "0025-3618",

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KW - social media

KW - research

KW - marketing

KW - marketing researchers

M3 - Book/Film/Article review

VL - 53

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JO - International Journal of Market Research

JF - International Journal of Market Research

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