Abstract
| Language | English |
|---|---|
| Pages | 725-726 |
| Number of pages | 2 |
| Journal | International Journal of Market Research |
| Volume | 53 |
| Issue number | 5 |
| Publication status | Published - 2011 |
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Keywords
- online
- social media
- research
- marketing
- marketing researchers
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The Handbook of Online and Social Media Research. / Wilson, Alan.
In: International Journal of Market Research, Vol. 53, No. 5, 2011, p. 725-726.Research output: Contribution to journal › Book/Film/Article review
TY - JOUR
T1 - The Handbook of Online and Social Media Research
AU - Wilson, Alan
PY - 2011
Y1 - 2011
N2 - Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.
AB - Alan Wilson reviews Ray Poynter's book, summarising it as a reference book that brings together many of the strands of online qualitative and quantitative research, as well as presenting an explanation of the opportunities presented for marketing researchers by social media.
KW - online
KW - social media
KW - research
KW - marketing
KW - marketing researchers
M3 - Book/Film/Article review
VL - 53
SP - 725
EP - 726
JO - International Journal of Market Research
T2 - International Journal of Market Research
JF - International Journal of Market Research
SN - 0025-3618
IS - 5
ER -