The future of design cognition analysis

Laura Hay, Philip Cash, Seda McKilligan

Research output: Contribution to journalArticle


‘Design cognition’ refers to the mental processes and representations involved in designing, and has been a significant area of interest since the emergence of design research in the 1960s. The field now faces significant challenges moving into the future, with major change required to overcome stagnation in research topics and methodologies. Tackling these challenges requires us to understand the past and present of design cognition research, and open fresh discussions on its future. This thematic collection aims to address this need by taking stock of current approaches, exploring emerging topics and methodologies, and identifying future directions for enquiry. In this editorial, we examine key issues regarding both what we investigate and how we conduct this research. We present a vision formed from a structured literature review, the work of authors in the collection, and the views of a broad cross-section of the design cognition community. This vision is formalised in a roadmap from the present to the near and far future, highlighting key topics and research questions for the field. Ultimately, ecological measurement, new applications of artificial intelligence, and a move towards theory construction and research maturation constitute key long term challenges for the design cognition community.
Original languageEnglish
Article numbere20
Number of pages26
JournalDesign Science
Publication statusPublished - 21 Sep 2020


  • design
  • product design
  • design cognition
  • cognition
  • psychology
  • cognitive science
  • neuroscience
  • design science

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  • Projects

  • Datasets

    Concept mapping workshop on design cognition measurement and analysis

    Hay, L. (Creator), Duffy, A. (Creator), Grealy, M. (Creator) & Cash, P. (Creator), University of Strathclyde, 10 Sep 2020



    • 1 Participation in conference
    • 1 Participation in workshop, seminar, course
    • 1 Journal or guest editorship
    • 1 Membership of committee

    Cognitive Design Science SIG - The Design Society (External organisation)

    Laura Hay (Chair), Alex Duffy (Chair) & Philip Cash (Chair)

    11 Aug 2020 → …

    Activity: Membership typesMembership of committee

    8th International Conference on Design Computing and Cognition

    Laura Hay (Chair) & Alexander Duffy (Chair)

    1 Jul 2018

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

    Design Science (Journal)

    Laura Hay (Guest editor), Philip Cash (Guest editor) & Seda McKilligan (Guest editor)

    May 2018 → …

    Activity: Publication peer-review and editorial work typesJournal or guest editorship

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