By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.
|Journal||Advances in Consumer Research|
|Publication status||Published - 2010|
- adult women
- autotelic consumption
- consumer research