Abstract
By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.
| Original language | English |
|---|---|
| Journal | Advances in Consumer Research |
| Volume | 38 |
| Issue number | 1 |
| Publication status | Published - 2010 |
Keywords
- cosmetics
- adult women
- Iran
- consumption
- autotelic consumption
- consumer research