The flow of cosmetic routines in Iran

Aliakbar Jafari, Pauline Maclaren, Babak Taheri

Research output: Contribution to journalArticlepeer-review


By studying the consumption of cosmetics among young adult women in Iran, this paper examines autotelic consumption in a non-leisure non-Western context. It highlights that autotelic consumption is highly context-bound and extends its application to very mundane life practices that have been largely overlooked in consumer research.
Original languageEnglish
JournalAdvances in Consumer Research
Issue number1
Publication statusPublished - 2010


  • cosmetics
  • adult women
  • Iran
  • consumption
  • autotelic consumption
  • consumer research


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