Abstract
This chapter looks at the flagship store from the luxury fashion retailing perspective
Original language | English |
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Title of host publication | Flagship Marketing |
Subtitle of host publication | Concepts and Places |
Editors | Tony Kent, Reva Brown |
Place of Publication | Abingdon |
Pages | 63-73 |
Number of pages | 11 |
Publication status | Published - 2009 |
Keywords
- flagship store
- luxury fashion
- retail
- retailing