The extended arousing effect or the exciting power of social media on offline consumption behaviors: an abstract

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 25 May 2022
Event	Academy of Marketing Science Conference - Monterey, United States Duration: 25 May 2022 → 27 May 2022

Conference	Academy of Marketing Science Conference
Country/Territory	United States
City	Monterey
Period	25/05/22 → 27/05/22

Keywords

@conference{3cf3179c4272432785483f6b4620ee1c,

title = "The extended arousing effect or the exciting power of social media on offline consumption behaviors: an abstract",

keywords = "social media, offline consumption, marketing concept",

author = "Laura Lavertu and Ben Marder and Kirsten Cowan",

year = "2022",

month = may,

day = "25",

language = "English",

note = "Academy of Marketing Science Conference ; Conference date: 25-05-2022 Through 27-05-2022",

}

TY - CONF

T1 - The extended arousing effect or the exciting power of social media on offline consumption behaviors

T2 - Academy of Marketing Science Conference

AU - Lavertu, Laura

AU - Marder, Ben

AU - Cowan, Kirsten

PY - 2022/5/25

Y1 - 2022/5/25

KW - social media

KW - offline consumption

KW - marketing concept

M3 - Abstract

Y2 - 25 May 2022 through 27 May 2022

ER -