The extended arousing effect or the exciting power of social media on offline consumption behaviors: an abstract

Original language	English
Publication status	Published - 25 May 2022
Event	Academy of Marketing Science Conference - Monterey, United States Duration: 25 May 2022 → 27 May 2022

Conference

Conference	Academy of Marketing Science Conference
Country/Territory	United States
City	Monterey
Period	25/05/22 → 27/05/22

Keywords

• social media
• offline consumption
• marketing concept

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Lavertu, L., Marder, B., & Cowan, K. (2022). The extended arousing effect or the exciting power of social media on offline consumption behaviors: an abstract. Abstract from Academy of Marketing Science Conference, Monterey, California, United States.

Lavertu, Laura ; Marder, Ben ; Cowan, Kirsten. / The extended arousing effect or the exciting power of social media on offline consumption behaviors : an abstract. Abstract from Academy of Marketing Science Conference, Monterey, California, United States.

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title = "The extended arousing effect or the exciting power of social media on offline consumption behaviors: an abstract",

keywords = "social media, offline consumption, marketing concept",

author = "Laura Lavertu and Ben Marder and Kirsten Cowan",

year = "2022",

month = may,

day = "25",

language = "English",

note = "Academy of Marketing Science Conference ; Conference date: 25-05-2022 Through 27-05-2022",

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Lavertu, L, Marder, B & Cowan, K 2022, 'The extended arousing effect or the exciting power of social media on offline consumption behaviors: an abstract', Academy of Marketing Science Conference, Monterey, United States, 25/05/22 - 27/05/22.

The extended arousing effect or the exciting power of social media on offline consumption behaviors: an abstract. / Lavertu, Laura; Marder, Ben; Cowan, Kirsten.
2022. Abstract from Academy of Marketing Science Conference, Monterey, California, United States.

Research output: Contribution to conference › Abstract › peer-review

TY - CONF

T1 - The extended arousing effect or the exciting power of social media on offline consumption behaviors

T2 - Academy of Marketing Science Conference

AU - Lavertu, Laura

AU - Marder, Ben

AU - Cowan, Kirsten

PY - 2022/5/25

Y1 - 2022/5/25

KW - social media

KW - offline consumption

KW - marketing concept

M3 - Abstract

Y2 - 25 May 2022 through 27 May 2022

ER -

Lavertu L, Marder B, Cowan K. The extended arousing effect or the exciting power of social media on offline consumption behaviors: an abstract. 2022. Abstract from Academy of Marketing Science Conference, Monterey, California, United States.