The role of pattern use in the visual arts has not been fully analysed in terms of its emotive and semantic values. Patterns have played a dominant role in art, architecture and design for thousands of years but their nuanced relationship with human observers has not been systematically analysed – the emotive and semantic qualities of their forms are yet to become fully clear. This paper presents work in experimental aesthetics, analysing the emotive and semantic qualities of commonly used patters. Focus groups were used as a means of analysing a set of sixteen distinct patterns where each group considered each pattern and assigned each one emotive and semantic values. The patterns were sourced from a wide variety of cultures and varied hugely in terms of their underlying geometry; angular forms, curved forms and symbolic content. Our results reveal that many patterns have complex emotive connotations and can sometimes convey strong value judgements that we suggest are derived from the qualities of their form and foundational structure. The possible reasons for these phenomena and the implications for design practice and design research and subsequently discussed.
|Title of host publication||Proceedings of the 21st International Conference on Engineering Design|
|Subtitle of host publication||ICED17|
|Place of Publication||Bristol|
|Number of pages||10|
|Publication status||Published - 21 Aug 2017|
|Event||ICED17, 21st International Conference on Engineering Design - The University of British Columbia, Vancouver, BC, Canada., Vancouver, Canada|
Duration: 21 Aug 2017 → 25 Aug 2017
Conference number: 21
|Conference||ICED17, 21st International Conference on Engineering Design|
|Period||21/08/17 → 25/08/17|
- emotional design
- design theory
- user centred design
Urquhart, L. W. R., & Wodehouse, A. (2017). The emotive qualities of patterns: insights for design. In Proceedings of the 21st International Conference on Engineering Design: ICED17 (Vol. 9, pp. 109-118). Bristol.