Abstract
which they elicit, and considers of the resulting good’s properties. Content analysis of the
initial posts of 975 publicly available threads of an online community reveals six forms of
activation, based on whether the activator seeks convergent or divergent responses; and seeks
factual information or subjective viewpoints, or mobilizes action. The findings suggest that
the network is used in three ways: to (1) source a ‘rare’ resource possessed by at least one
member, (2) generate a form of consensus among several members, or (3) combine the
divergent resources possessed by different members into a ‘knowledge or action bank’.
Hence, the network may be used in a search for ‘unity’ or ‘additively’. An emergent, public
good develops in the process. Of particular value for a public good is the unfolding richness
that comes from the diversity of resources.
| Original language | English |
|---|---|
| Number of pages | 7 |
| Publication status | Published - 2012 |
| Event | ANZMAC Conference - Adelaide , Australia Duration: 3 Dec 2012 → 5 Dec 2012 |
Conference
| Conference | ANZMAC Conference |
|---|---|
| Country | Australia |
| City | Adelaide |
| Period | 3/12/12 → 5/12/12 |
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Keywords
- online communities
- online social capital
- public goods
- content analysis
- social media
- social networks
- social capital
Cite this
}
The emergence of a public good through online social capital activation. / Demangeot, Catherine; Sankaran, Kizhekepat.
2012. Paper presented at ANZMAC Conference , Adelaide , Australia.Research output: Contribution to conference › Paper
TY - CONF
T1 - The emergence of a public good through online social capital activation
AU - Demangeot, Catherine
AU - Sankaran, Kizhekepat
PY - 2012
Y1 - 2012
N2 - This paper examines how consumers activate online social capital, characterizes the resources which they elicit, and considers of the resulting good’s properties. Content analysis of the initial posts of 975 publicly available threads of an online community reveals six forms of activation, based on whether the activator seeks convergent or divergent responses; and seeks factual information or subjective viewpoints, or mobilizes action. The findings suggest that the network is used in three ways: to (1) source a ‘rare’ resource possessed by at least one member, (2) generate a form of consensus among several members, or (3) combine the divergent resources possessed by different members into a ‘knowledge or action bank’. Hence, the network may be used in a search for ‘unity’ or ‘additively’. An emergent, public good develops in the process. Of particular value for a public good is the unfolding richness that comes from the diversity of resources.
AB - This paper examines how consumers activate online social capital, characterizes the resources which they elicit, and considers of the resulting good’s properties. Content analysis of the initial posts of 975 publicly available threads of an online community reveals six forms of activation, based on whether the activator seeks convergent or divergent responses; and seeks factual information or subjective viewpoints, or mobilizes action. The findings suggest that the network is used in three ways: to (1) source a ‘rare’ resource possessed by at least one member, (2) generate a form of consensus among several members, or (3) combine the divergent resources possessed by different members into a ‘knowledge or action bank’. Hence, the network may be used in a search for ‘unity’ or ‘additively’. An emergent, public good develops in the process. Of particular value for a public good is the unfolding richness that comes from the diversity of resources.
KW - online communities
KW - online social capital
KW - public goods
KW - content analysis
KW - social media
KW - social networks
KW - social capital
M3 - Paper
ER -