Abstract
Paper focuses on the effects of pre-visit attributes on active consumption of museums experience.
| Original language | English |
|---|---|
| Publication status | Published - 2010 |
| Event | European Association for Consumer Research Conference - London, UK Duration: 30 Jun 2010 → 3 Jul 2010 |
Conference
| Conference | European Association for Consumer Research Conference |
|---|---|
| City | London, UK |
| Period | 30/06/10 → 3/07/10 |
Keywords
- museums
- tourism
- cultural tourism
- marketing
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