Abstract
Paper focuses on the effects of pre-visit attributes on active consumption of museums experience.
Original language | English |
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Publication status | Published - 2010 |
Event | European Association for Consumer Research Conference - London, UK Duration: 30 Jun 2010 → 3 Jul 2010 |
Conference
Conference | European Association for Consumer Research Conference |
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City | London, UK |
Period | 30/06/10 → 3/07/10 |
Keywords
- museums
- tourism
- cultural tourism
- marketing