The effects of pre-visit attributes on active consumption of museums experience

Babak Taheri, K.J. Thompson

Research output: Contribution to conferencePaperpeer-review

Abstract

Paper focuses on the effects of pre-visit attributes on active consumption of museums experience.
Original languageEnglish
Publication statusPublished - 2010
EventEuropean Association for Consumer Research Conference - London, UK
Duration: 30 Jun 20103 Jul 2010

Conference

ConferenceEuropean Association for Consumer Research Conference
CityLondon, UK
Period30/06/103/07/10

Keywords

  • museums
  • tourism
  • cultural tourism
  • marketing

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