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The effectiveness of key account management practices
Iain Davies
*
, Lynette J. Ryals
*
Corresponding author for this work
Marketing
Research output
:
Contribution to journal
›
Article
›
peer-review
42
Citations (Scopus)
1079
Downloads (Pure)
Overview
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Dive into the research topics of 'The effectiveness of key account management practices'. Together they form a unique fingerprint.
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Social Sciences
Practice
100%
Effectiveness
100%
Key Account Management
100%
Measure
80%
Company
40%
Customer
40%
Revenue
20%
Time
20%
Investment
20%
Program
20%
Supplier
20%
Profits
20%
Cost-Efficiency
20%
Satisfaction
20%
Computer Science
Account Management
100%
Effectiveness Measure
60%
Models
40%
Programs
20%
Financial Measure
20%
Cost Efficiency
20%
Measures of Effectiveness
20%
Customer Satisfaction
20%
Predictive Power
20%
Predictability
20%
Economics, Econometrics and Finance
Key Account Management
100%
Predictability
20%
Gross Margin
20%
Lag Model
20%
Revenue
20%
Cost Efficiency
20%