The effect of culture on internal marketing and the moderating effect of employee resistance to the internal marketing - employee satisfaction relationship

Spiros Gounaris, Achilleas Boukis

Research output: Contribution to conferenceProceedingpeer-review

Original languageEnglish
Publication statusPublished - 18 Feb 2011
Event2011 AMA Winter Educators' Conference - Austin, United States
Duration: 18 Feb 201120 Feb 2011
https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference

Conference2011 AMA Winter Educators' Conference
Country/TerritoryUnited States
CityAustin
Period18/02/1120/02/11
Internet address

Keywords

  • internal marketing
  • employee satisfaction

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