The effect of culture on internal marketing and the moderating effect of employee resistance to the internal marketing - employee satisfaction relationship

Spiros Gounaris; Achilleas Boukis

The effect of culture on internal marketing and the moderating effect of employee resistance to the internal marketing - employee satisfaction relationship

Marketing

Research output: Contribution to conference › Proceeding › peer-review

Original language	English
Publication status	Published - 18 Feb 2011
Event	2011 AMA Winter Educators' Conference - Austin, United States Duration: 18 Feb 2011 → 20 Feb 2011 https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Conference

Conference	2011 AMA Winter Educators' Conference
Country/Territory	United States
City	Austin
Period	18/02/11 → 20/02/11
Internet address	https://archive.ama.org/archive/Community/ARC/Pages/Connections/Conferences/Proceedings.aspx

Keywords

internal marketing
employee satisfaction

Cite this

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title = "The effect of culture on internal marketing and the moderating effect of employee resistance to the internal marketing - employee satisfaction relationship",

keywords = "internal marketing, employee satisfaction",

author = "Spiros Gounaris and Achilleas Boukis",

year = "2011",

month = feb,

day = "18",

language = "English",

note = "2011 AMA Winter Educators' Conference ; Conference date: 18-02-2011 Through 20-02-2011",

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T1 - The effect of culture on internal marketing and the moderating effect of employee resistance to the internal marketing - employee satisfaction relationship

AU - Gounaris, Spiros

AU - Boukis, Achilleas

PY - 2011/2/18

Y1 - 2011/2/18

KW - internal marketing

KW - employee satisfaction

UR - http://www.marketingpower.com/Calendar/Pages/WinterEducatorsConference2011.aspx

M3 - Proceeding

T2 - 2011 AMA Winter Educators' Conference

Y2 - 18 February 2011 through 20 February 2011

ER -

The effect of culture on internal marketing and the moderating effect of employee resistance to the internal marketing - employee satisfaction relationship

Conference

Keywords

Other files and links

Cite this