|Publication status||Published - Apr 2013|
|Event||British Academy of Management e-Business & e-Government SIG - University of Newcastle, Newcastle, United Kingdom|
Duration: 4 Apr 2013 → 5 Apr 2013
|Conference||British Academy of Management e-Business & e-Government SIG|
|Period||4/04/13 → 5/04/13|
Lacka, E. (2013). The effect of acculturation process on consumers in their acceptance of e-commerce platform. Abstract from British Academy of Management e-Business & e-Government SIG, Newcastle, United Kingdom.