The effect of acculturation process on consumers in their acceptance of e-commerce platform

Ewelina Lacka

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - Apr 2013
EventBritish Academy of Management e-Business & e-Government SIG - University of Newcastle, Newcastle, United Kingdom
Duration: 4 Apr 20135 Apr 2013

Conference

ConferenceBritish Academy of Management e-Business & e-Government SIG
CountryUnited Kingdom
CityNewcastle
Period4/04/135/04/13

Cite this

Lacka, E. (2013). The effect of acculturation process on consumers in their acceptance of e-commerce platform. Abstract from British Academy of Management e-Business & e-Government SIG, Newcastle, United Kingdom.