The dynamics of multicultural NPD teams in virtual environments

Nusa Fain, Miro Kline

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Changes in the business environment, responses of companies to these changes
and the available information and communication technologies (ICT) pose a number of challenges to present and future product developers, as well as to educational institutions.
An appropriate response to these challenges is to create a solid basis for strategies to combat stronger competition, since existing educational programs have provided this only to a small extent. Several European universities provided this basis with the development of an international design course European Global Product Realization (EGPR). The main objective of the EGPR course is to provide a stimulating working environment for students, where they can conquer the design competences needed for their future professional practice. The main focus is put on multidisciplinary, multinational and multicultural teams, using virtual technological developments in solving a new product development (NPD)
problem at a global level. This paper studies how the growth of the course internationally affects the design process carried out. A survey was carried out among the students of the past four courses and the analysis shows that the cultural background of the students has significant effect on their perception of the courses’ processes. This is a novel challenge that the developers of the course need to face in order to provide the highest level of knowledge possible to the students.
Original languageEnglish
Pages (from-to)273-288
Number of pages16
JournalInternational Journal of Technology and Design Education
Volume23
Issue number2
Early online date27 Aug 2011
DOIs
Publication statusPublished - May 2013

Keywords

  • multicultural NPD teams
  • multicultural
  • interdisciplinary correlation
  • virtual environments
  • creativity virtual teams
  • project work
  • cultural diversity

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