The digital brand personality assemblage – a netnographic exploration across platforms

Original language	English
Publication status	Published - 26 Jul 2023
Event	International Netnography Conference - Salford, Manchester, United Kingdom Duration: 26 Jul 2023 → 28 Jul 2023

Conference

Conference	International Netnography Conference
Abbreviated title	NETCON 2023
Country/Territory	United Kingdom
City	Manchester
Period	26/07/23 → 28/07/23

Keywords

• digital brands
• brand personality

Other files and links

• https://netnocon.org/

Projects

• 1 Active

Projects per year

• Digital Brand Personality

  Ghorbani, M. (Researcher), Tonner, A. (Academic) & Tsougkou, E. (Academic)

  1/10/21 → …

  Project: Research

  • Brand Personality 100%
  • Consumers 77%
  • Personalities 66%
  • Research 50%
  • Influence 39%

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Ghorbani, M., Tonner, A., & Tsougkou, E. (2023). The digital brand personality assemblage – a netnographic exploration across platforms. Abstract from International Netnography Conference, Manchester, United Kingdom.

Ghorbani, Mijka ; Tonner, Andrea ; Tsougkou, Eleni (Lenia) . / The digital brand personality assemblage – a netnographic exploration across platforms. Abstract from International Netnography Conference, Manchester, United Kingdom.

@conference{d22ffca0d8fe4973b3676f307a0e646b,

title = "The digital brand personality assemblage – a netnographic exploration across platforms",

keywords = "digital brands, brand personality",

author = "Mijka Ghorbani and Andrea Tonner and Tsougkou, {Eleni (Lenia)}",

year = "2023",

month = jul,

day = "26",

language = "English",

note = " International Netnography Conference, NETCON 2023 ; Conference date: 26-07-2023 Through 28-07-2023",

}

Ghorbani, M, Tonner, A & Tsougkou, E 2023, 'The digital brand personality assemblage – a netnographic exploration across platforms', International Netnography Conference, Manchester, United Kingdom, 26/07/23 - 28/07/23.

The digital brand personality assemblage – a netnographic exploration across platforms. / Ghorbani, Mijka; Tonner, Andrea; Tsougkou, Eleni (Lenia) .
2023. Abstract from International Netnography Conference, Manchester, United Kingdom.

Research output: Contribution to conference › Abstract › peer-review

TY - CONF

T1 - The digital brand personality assemblage – a netnographic exploration across platforms

AU - Ghorbani, Mijka

AU - Tonner, Andrea

AU - Tsougkou, Eleni (Lenia)

PY - 2023/7/26

Y1 - 2023/7/26

KW - digital brands

KW - brand personality

UR - https://netnocon.org/

M3 - Abstract

T2 - International Netnography Conference

Y2 - 26 July 2023 through 28 July 2023

ER -

Ghorbani M, Tonner A, Tsougkou E. The digital brand personality assemblage – a netnographic exploration across platforms. 2023. Abstract from International Netnography Conference, Manchester, United Kingdom.