The difficulties of branding a service

Research output: Contribution to conference › Paper

Abstract

This paper looks at the difficulties of branding a service

Original language	English
Publication status	Published - 2004
Event	A Marca Programa Internacional de Alta Direccao - Porto, Portugal Duration: 5 Nov 2004 → 6 Nov 2004

Conference	A Marca Programa Internacional de Alta Direccao
Country/Territory	Portugal
City	Porto
Period	5/11/04 → 6/11/04

@conference{0a625dbacef544faa3cadb9e5a985374,

title = "The difficulties of branding a service",

abstract = "This paper looks at the difficulties of branding a service",

keywords = "service branding, difficulties",

author = "Alan Wilson",

year = "2004",

language = "English",

note = "A Marca Programa Internacional de Alta Direccao ; Conference date: 05-11-2004 Through 06-11-2004",

}

TY - CONF

T1 - The difficulties of branding a service

AU - Wilson, Alan

PY - 2004

Y1 - 2004

N2 - This paper looks at the difficulties of branding a service

AB - This paper looks at the difficulties of branding a service

KW - service branding

KW - difficulties

M3 - Paper

T2 - A Marca Programa Internacional de Alta Direccao

Y2 - 5 November 2004 through 6 November 2004

ER -