The difficulties of branding a service

Research output: Contribution to conferencePaper

Abstract

This paper looks at the difficulties of branding a service

Conference

ConferenceA Marca Programa Internacional de Alta Direccao
CountryPortugal
CityPorto
Period5/11/046/11/04

Fingerprint

Branding

Keywords

  • service branding
  • difficulties

Cite this

Wilson, A. (2004). The difficulties of branding a service. Paper presented at A Marca Programa Internacional de Alta Direccao, Porto, Portugal.
Wilson, Alan. / The difficulties of branding a service. Paper presented at A Marca Programa Internacional de Alta Direccao, Porto, Portugal.
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title = "The difficulties of branding a service",
abstract = "This paper looks at the difficulties of branding a service",
keywords = "service branding, difficulties",
author = "Alan Wilson",
year = "2004",
language = "English",
note = "A Marca Programa Internacional de Alta Direccao ; Conference date: 05-11-2004 Through 06-11-2004",

}

Wilson, A 2004, 'The difficulties of branding a service' Paper presented at A Marca Programa Internacional de Alta Direccao, Porto, Portugal, 5/11/04 - 6/11/04, .

The difficulties of branding a service. / Wilson, Alan.

2004. Paper presented at A Marca Programa Internacional de Alta Direccao, Porto, Portugal.

Research output: Contribution to conferencePaper

TY - CONF

T1 - The difficulties of branding a service

AU - Wilson, Alan

PY - 2004

Y1 - 2004

N2 - This paper looks at the difficulties of branding a service

AB - This paper looks at the difficulties of branding a service

KW - service branding

KW - difficulties

M3 - Paper

ER -

Wilson A. The difficulties of branding a service. 2004. Paper presented at A Marca Programa Internacional de Alta Direccao, Porto, Portugal.