The difficulties of branding a service

Research output: Contribution to conferencePaper

Abstract

This paper looks at the difficulties of branding a service
Original languageEnglish
Publication statusPublished - 2004
EventA Marca Programa Internacional de Alta Direccao - Porto, Portugal
Duration: 5 Nov 20046 Nov 2004

Conference

ConferenceA Marca Programa Internacional de Alta Direccao
Country/TerritoryPortugal
CityPorto
Period5/11/046/11/04

Keywords

  • service branding
  • difficulties

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