The development of social and human capital on the employee retention aspect for the HRM in social enterprises in Thailand

This research revisits employee retention literature to study HRM in social enterprises in Thailand. The research extends the understanding by applying social and human capital to study the motivation and social relations that potentially attach employees to social enterprises. This research aims to develop the HRM practice that social enterprise adopt for managing and taking care of their employees, by focusing on understanding HRM in Thai social enterprises and the ways in which the employees’ attachments emerged. The research employs narrative inquiry based on the stories and experiences of two groups of participants: a group of employees and a group of HR professionals/founders in social enterprises. The contribution is to extend the knowledge about organisational management in the social enterprise context. Besides, the study’s insights will provide valuable information as a part of entrepreneurial management for social enterprise and knowledge of HRM in a contextual approach.