The development of relationships and networks for successful radical innovation

V. Story, L. O'Malley, S. Hart, J. Saker

Research output: Contribution to journalArticle

Abstract

The ability to innovate is a vital skill for firms wishing to compete in the global marketplace. The development of radical new products is important but much of the research has explored incremental innovation rather than more radical ones. The literature highlights the importance of relationships in the development process but suggests that the role played by relationships would be different for different types of innovation. The research was undertaken in partnership with industry and supported by the EPSRC. The aim of this paper is twofold: to develop an understanding of the issues pertaining to how relationships and networks are developed and managed to ensure the development of successful radical new products; and to build a research platform for future investigation based on some preliminary findings of dyadic interviews in the automotive industry. Issues arising show that relationships are important for NPD, however, significant differences are suggested between those that support incremental innovation and those that support the development of radical new products. The focus on understanding the relationships that lead to successful launches of radical innovations will enable all stakeholders to understand how to develop mutually beneficial relationships that create products with clear competitive advantage.
LanguageEnglish
Pages187-200
Number of pages13
JournalJournal of Customer Behaviour
Volume7
Issue number3
DOIs
Publication statusPublished - 2008

Fingerprint

Radical innovation
New products
Incremental innovation
Innovation
Competitive advantage
Automotive industry
Stakeholders
Industry
Development process

Keywords

  • radical innovation
  • marketing
  • relationships and networks
  • innovation
  • business

Cite this

Story, V. ; O'Malley, L. ; Hart, S. ; Saker, J. / The development of relationships and networks for successful radical innovation. In: Journal of Customer Behaviour. 2008 ; Vol. 7, No. 3. pp. 187-200.
@article{ef57dc8c022f42c1aad577a2a864edbe,
title = "The development of relationships and networks for successful radical innovation",
abstract = "The ability to innovate is a vital skill for firms wishing to compete in the global marketplace. The development of radical new products is important but much of the research has explored incremental innovation rather than more radical ones. The literature highlights the importance of relationships in the development process but suggests that the role played by relationships would be different for different types of innovation. The research was undertaken in partnership with industry and supported by the EPSRC. The aim of this paper is twofold: to develop an understanding of the issues pertaining to how relationships and networks are developed and managed to ensure the development of successful radical new products; and to build a research platform for future investigation based on some preliminary findings of dyadic interviews in the automotive industry. Issues arising show that relationships are important for NPD, however, significant differences are suggested between those that support incremental innovation and those that support the development of radical new products. The focus on understanding the relationships that lead to successful launches of radical innovations will enable all stakeholders to understand how to develop mutually beneficial relationships that create products with clear competitive advantage.",
keywords = "radical innovation, marketing, relationships and networks, innovation, business",
author = "V. Story and L. O'Malley and S. Hart and J. Saker",
year = "2008",
doi = "10.1362/147539208X369634",
language = "English",
volume = "7",
pages = "187--200",
journal = "Journal of Customer Behaviour",
issn = "1475-3928",
number = "3",

}

The development of relationships and networks for successful radical innovation. / Story, V.; O'Malley, L.; Hart, S.; Saker, J.

In: Journal of Customer Behaviour, Vol. 7, No. 3, 2008, p. 187-200.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The development of relationships and networks for successful radical innovation

AU - Story, V.

AU - O'Malley, L.

AU - Hart, S.

AU - Saker, J.

PY - 2008

Y1 - 2008

N2 - The ability to innovate is a vital skill for firms wishing to compete in the global marketplace. The development of radical new products is important but much of the research has explored incremental innovation rather than more radical ones. The literature highlights the importance of relationships in the development process but suggests that the role played by relationships would be different for different types of innovation. The research was undertaken in partnership with industry and supported by the EPSRC. The aim of this paper is twofold: to develop an understanding of the issues pertaining to how relationships and networks are developed and managed to ensure the development of successful radical new products; and to build a research platform for future investigation based on some preliminary findings of dyadic interviews in the automotive industry. Issues arising show that relationships are important for NPD, however, significant differences are suggested between those that support incremental innovation and those that support the development of radical new products. The focus on understanding the relationships that lead to successful launches of radical innovations will enable all stakeholders to understand how to develop mutually beneficial relationships that create products with clear competitive advantage.

AB - The ability to innovate is a vital skill for firms wishing to compete in the global marketplace. The development of radical new products is important but much of the research has explored incremental innovation rather than more radical ones. The literature highlights the importance of relationships in the development process but suggests that the role played by relationships would be different for different types of innovation. The research was undertaken in partnership with industry and supported by the EPSRC. The aim of this paper is twofold: to develop an understanding of the issues pertaining to how relationships and networks are developed and managed to ensure the development of successful radical new products; and to build a research platform for future investigation based on some preliminary findings of dyadic interviews in the automotive industry. Issues arising show that relationships are important for NPD, however, significant differences are suggested between those that support incremental innovation and those that support the development of radical new products. The focus on understanding the relationships that lead to successful launches of radical innovations will enable all stakeholders to understand how to develop mutually beneficial relationships that create products with clear competitive advantage.

KW - radical innovation

KW - marketing

KW - relationships and networks

KW - innovation

KW - business

UR - http://dx.doi.org/10.1362/147539208X369634

U2 - 10.1362/147539208X369634

DO - 10.1362/147539208X369634

M3 - Article

VL - 7

SP - 187

EP - 200

JO - Journal of Customer Behaviour

T2 - Journal of Customer Behaviour

JF - Journal of Customer Behaviour

SN - 1475-3928

IS - 3

ER -