The development of an externally driven organisational service orientation in the public sector

B. Caemmerer, A.M. Wilson

Research output: Contribution to conferencePaper

Abstract

This paper examines the development of an externally driven organisational service orientation in the public sector.

Conference

ConferenceEuropean Marketing Association Conference
CityReykjavik
Period22/05/0725/05/07

Fingerprint

Public sector
Service orientation

Keywords

  • development
  • externally driven
  • organisational service
  • orientation
  • public sector

Cite this

Caemmerer, B., & Wilson, A. M. (2007). The development of an externally driven organisational service orientation in the public sector. Paper presented at European Marketing Association Conference, Reykjavik, .
Caemmerer, B. ; Wilson, A.M. / The development of an externally driven organisational service orientation in the public sector. Paper presented at European Marketing Association Conference, Reykjavik, .
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author = "B. Caemmerer and A.M. Wilson",
year = "2007",
language = "English",
note = "European Marketing Association Conference ; Conference date: 22-05-2007 Through 25-05-2007",

}

Caemmerer, B & Wilson, AM 2007, 'The development of an externally driven organisational service orientation in the public sector' Paper presented at European Marketing Association Conference, Reykjavik, 22/05/07 - 25/05/07, .

The development of an externally driven organisational service orientation in the public sector. / Caemmerer, B.; Wilson, A.M.

2007. Paper presented at European Marketing Association Conference, Reykjavik, .

Research output: Contribution to conferencePaper

TY - CONF

T1 - The development of an externally driven organisational service orientation in the public sector

AU - Caemmerer, B.

AU - Wilson, A.M.

PY - 2007

Y1 - 2007

N2 - This paper examines the development of an externally driven organisational service orientation in the public sector.

AB - This paper examines the development of an externally driven organisational service orientation in the public sector.

KW - development

KW - externally driven

KW - organisational service

KW - orientation

KW - public sector

UR - http://www.emac-online.org/r/default.asp?iId=IIFKL

M3 - Paper

ER -

Caemmerer B, Wilson AM. The development of an externally driven organisational service orientation in the public sector. 2007. Paper presented at European Marketing Association Conference, Reykjavik, .