The development of an externally driven organisational service orientation in the public sector

B. Caemmerer, A.M. Wilson

Research output: Contribution to conference › Paper › peer-review

Abstract

This paper examines the development of an externally driven organisational service orientation in the public sector.

Original language	English
Publication status	Published - 2007
Event	European Marketing Association Conference - Reykjavik Duration: 22 May 2007 → 25 May 2007

Conference	European Marketing Association Conference
City	Reykjavik
Period	22/05/07 → 25/05/07

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AU - Wilson, A.M.

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KW - organisational service

KW - orientation

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T2 - European Marketing Association Conference

Y2 - 22 May 2007 through 25 May 2007

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