The development of an externally driven organisational service orientation in the public sector

B. Caemmerer, A.M. Wilson

Research output: Contribution to conferencePaper

Abstract

This paper examines the development of an externally driven organisational service orientation in the public sector.
Original languageEnglish
Publication statusPublished - 2007
EventEuropean Marketing Association Conference - Reykjavik
Duration: 22 May 200725 May 2007

Conference

ConferenceEuropean Marketing Association Conference
CityReykjavik
Period22/05/0725/05/07

Keywords

  • development
  • externally driven
  • organisational service
  • orientation
  • public sector

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