The development of a novel standardisation-customisation continuum

Research output: Contribution to conferencePaper

Abstract

Published work on product-oriented customisation lacks clarity in establishing how it is characterised, how it is bounded, and how one would define increasing levels of customisation. This paper describes the development of a standardisation-customisation (S-C) continuum which consists of 13 distinct intervals, starting with “standardisation”, or absence of customisation and ending with “evolution customisation”, or absence of standardisation. Each interval is defined using nine characteristics that collectively define the boundaries of the intervals within the continuum. Analysis using a randomly selected sample of products from a range of industries has demonstrated the continuum’s capability for distinguishing the associated level of S-C. Furthermore, no industry investigated develops products at each level of S-C, however, when combined all industries do. The number of possible levels of S-C tends to depend on the product’s complexity and number of components. The continuum framework clarifies the concept of customisation, provides a scale for determining the product’s customisation and supports the analysis of markets and industries against S-C.

Conference

ConferenceICED17, 21st International Conference on Engineering Design
Abbreviated titleICED17
CountryCanada
CityVancouver
Period21/08/1725/08/17
Internet address

Fingerprint

Standardization
Industry

Keywords

  • standardisation-customisation
  • evolution customisation
  • product development

Cite this

Heredia Jimenez, J. A., Whitfield, R., Ward, M., & Grierson, H. (Accepted/In press). The development of a novel standardisation-customisation continuum. Paper presented at ICED17, 21st International Conference on Engineering Design, Vancouver, Canada.
Heredia Jimenez, Juan Antonio ; Whitfield, Robert ; Ward, Michael ; Grierson, Hilary. / The development of a novel standardisation-customisation continuum. Paper presented at ICED17, 21st International Conference on Engineering Design, Vancouver, Canada.10 p.
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Heredia Jimenez, JA, Whitfield, R, Ward, M & Grierson, H 2017, 'The development of a novel standardisation-customisation continuum' Paper presented at ICED17, 21st International Conference on Engineering Design, Vancouver, Canada, 21/08/17 - 25/08/17, .

The development of a novel standardisation-customisation continuum. / Heredia Jimenez, Juan Antonio; Whitfield, Robert; Ward, Michael; Grierson, Hilary.

2017. Paper presented at ICED17, 21st International Conference on Engineering Design, Vancouver, Canada.

Research output: Contribution to conferencePaper

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T1 - The development of a novel standardisation-customisation continuum

AU - Heredia Jimenez, Juan Antonio

AU - Whitfield, Robert

AU - Ward, Michael

AU - Grierson, Hilary

PY - 2017/3/20

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AB - Published work on product-oriented customisation lacks clarity in establishing how it is characterised, how it is bounded, and how one would define increasing levels of customisation. This paper describes the development of a standardisation-customisation (S-C) continuum which consists of 13 distinct intervals, starting with “standardisation”, or absence of customisation and ending with “evolution customisation”, or absence of standardisation. Each interval is defined using nine characteristics that collectively define the boundaries of the intervals within the continuum. Analysis using a randomly selected sample of products from a range of industries has demonstrated the continuum’s capability for distinguishing the associated level of S-C. Furthermore, no industry investigated develops products at each level of S-C, however, when combined all industries do. The number of possible levels of S-C tends to depend on the product’s complexity and number of components. The continuum framework clarifies the concept of customisation, provides a scale for determining the product’s customisation and supports the analysis of markets and industries against S-C.

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KW - evolution customisation

KW - product development

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Heredia Jimenez JA, Whitfield R, Ward M, Grierson H. The development of a novel standardisation-customisation continuum. 2017. Paper presented at ICED17, 21st International Conference on Engineering Design, Vancouver, Canada.