The development and validation of a customer value co-creation behavior scale

Youjae Yi, Taeshik Gong

Marketing

Research output: Contribution to conference › Proceeding › peer-review

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2013
Customer value co-creation behavior: scale development and validation
Yi, Y. & Gong, T., 1 Sept 2013, In: Journal of Business Research. 66, 9, p. 1279-1284 6 p.
Research output: Contribution to journal › Article › peer-review

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