The craft beer sector: challenges and potentialities

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Abstract

The craft beer industry is a high-growth sector, which is 'anarchistically' challenging the dominant oligopolistic position of consolidated large-scale industrial producers. Europe is the world’s second largest producer of beer, after China and is thus an excellent context for studying this sector, offering a range of national research sites where consumers continue to respond very positively to the diversity, quality, and camaraderie of craft brewing. This Special Session presents findings from current research in the sector; discussing challenges and opportunities for the European sector as a whole and also detailed discussion of key areas of importance within individual countries within Europe.
Original languageEnglish
Publication statusAccepted/In press - 5 Mar 2018
EventEuropean Marketing Academy Conference 2018 - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018
http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference

ConferenceEuropean Marketing Academy Conference 2018
Abbreviated titleEMAC2018
CountryUnited Kingdom
CityGlasgow
Period29/05/181/06/18
Internet address

Keywords

  • craft beer industry
  • beer production
  • craft breweries

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