The craft beer sector: challenges and potentialities

Juliette Wilson, Maria Karampela

Research output: Contribution to conferencePaperpeer-review

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The craft beer industry is a high-growth sector, which is 'anarchistically' challenging the dominant oligopolistic position of consolidated large-scale industrial producers. Europe is the world’s second largest producer of beer, after China and is thus an excellent context for studying this sector, offering a range of national research sites where consumers continue to respond very positively to the diversity, quality, and camaraderie of craft brewing. This Special Session presents findings from current research in the sector; discussing challenges and opportunities for the European sector as a whole and also detailed discussion of key areas of importance within individual countries within Europe.
Original languageEnglish
Publication statusAccepted/In press - 5 Mar 2018
EventEuropean Marketing Academy Conference 2018 - University of Strathclyde, Glasgow, United Kingdom
Duration: 29 May 20181 Jun 2018


ConferenceEuropean Marketing Academy Conference 2018
Abbreviated titleEMAC2018
Country/TerritoryUnited Kingdom
Internet address


  • craft beer industry
  • beer production
  • craft breweries


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