The craft beer sector: challenges and potentialities

Juliette Wilson; Maria Karampela

The craft beer sector: challenges and potentialities

Juliette Wilson, Maria Karampela

Marketing

Research output: Contribution to conference › Paper › peer-review

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Abstract

The craft beer industry is a high-growth sector, which is 'anarchistically' challenging the dominant oligopolistic position of consolidated large-scale industrial producers. Europe is the world’s second largest producer of beer, after China and is thus an excellent context for studying this sector, offering a range of national research sites where consumers continue to respond very positively to the diversity, quality, and camaraderie of craft brewing. This Special Session presents findings from current research in the sector; discussing challenges and opportunities for the European sector as a whole and also detailed discussion of key areas of importance within individual countries within Europe.

Original language	English
Number of pages	2
Publication status	Published - 29 May 2018
Event	European Marketing Academy Conference 2018 - University of Strathclyde, Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018 http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Conference

Conference	European Marketing Academy Conference 2018
Abbreviated title	EMAC2018
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18
Internet address	http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Keywords

craft beer industry
beer production
craft breweries

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Wilson-Karampela-EMAC-2018-The-craft-beer-sector-challengesAccepted author manuscript, 305 KB

Cite this

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title = "The craft beer sector: challenges and potentialities",

abstract = "The craft beer industry is a high-growth sector, which is 'anarchistically' challenging the dominant oligopolistic position of consolidated large-scale industrial producers. Europe is the world{\textquoteright}s second largest producer of beer, after China and is thus an excellent context for studying this sector, offering a range of national research sites where consumers continue to respond very positively to the diversity, quality, and camaraderie of craft brewing. This Special Session presents findings from current research in the sector; discussing challenges and opportunities for the European sector as a whole and also detailed discussion of key areas of importance within individual countries within Europe.",

keywords = "craft beer industry, beer production, craft breweries",

author = "Juliette Wilson and Maria Karampela",

note = "An introduction to a Special Session held as part of the European Marketing Academic Conference 2018 on {"}The European craft beer sector: challenges and potentialities{"}, including the papers Exploration of the Growth of the European Craft Beer Sector (Sarah Dodd, Juliette Wilson, Maria Karampela, University of Strathclyde, United Kingdom; Mike Danson, Heriot Watt University, United Kingdom), {"}Investigating the demand for craft beer in a traditional wine consuming country: does the context matter?{"} (Roberta Capitello, Claudia Bazzani, Diego Begalli, University of Verona, Italy; Riccardo Scarpa1, Durham University Business School, United Kingdom), {"}Craft breweries in Norway: Growth and innovation{"} (Natalia Maehle and Amund Stamrud, Mohn Centre for Innovation and Regional Development – Western Norway University of Applied Sciences, Norway) and {"}Too Small for A Too Large Global Marketplace? An Exploratory Investigation into Micro-Firms{\textquoteright} Internationalization Initiation and Processes in The Context of The British Craft-Brewing Industry{"} (Maria Karampela, University of Strathclyde, United Kingdom; Nadine Waehning, York St John University, United Kingdom).; European Marketing Academy Conference 2018, EMAC2018 ; Conference date: 29-05-2018 Through 01-06-2018",

year = "2018",

month = may,

day = "29",

language = "English",

url = "http://www.emac-2018.org/r/default.asp?iId=IDHGLH",

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TY - CONF

T1 - The craft beer sector

T2 - European Marketing Academy Conference 2018

AU - Wilson, Juliette

AU - Karampela, Maria

N1 - An introduction to a Special Session held as part of the European Marketing Academic Conference 2018 on "The European craft beer sector: challenges and potentialities", including the papers Exploration of the Growth of the European Craft Beer Sector (Sarah Dodd, Juliette Wilson, Maria Karampela, University of Strathclyde, United Kingdom; Mike Danson, Heriot Watt University, United Kingdom), "Investigating the demand for craft beer in a traditional wine consuming country: does the context matter?" (Roberta Capitello, Claudia Bazzani, Diego Begalli, University of Verona, Italy; Riccardo Scarpa1, Durham University Business School, United Kingdom), "Craft breweries in Norway: Growth and innovation" (Natalia Maehle and Amund Stamrud, Mohn Centre for Innovation and Regional Development – Western Norway University of Applied Sciences, Norway) and "Too Small for A Too Large Global Marketplace? An Exploratory Investigation into Micro-Firms’ Internationalization Initiation and Processes in The Context of The British Craft-Brewing Industry" (Maria Karampela, University of Strathclyde, United Kingdom; Nadine Waehning, York St John University, United Kingdom).

PY - 2018/5/29

Y1 - 2018/5/29

N2 - The craft beer industry is a high-growth sector, which is 'anarchistically' challenging the dominant oligopolistic position of consolidated large-scale industrial producers. Europe is the world’s second largest producer of beer, after China and is thus an excellent context for studying this sector, offering a range of national research sites where consumers continue to respond very positively to the diversity, quality, and camaraderie of craft brewing. This Special Session presents findings from current research in the sector; discussing challenges and opportunities for the European sector as a whole and also detailed discussion of key areas of importance within individual countries within Europe.

AB - The craft beer industry is a high-growth sector, which is 'anarchistically' challenging the dominant oligopolistic position of consolidated large-scale industrial producers. Europe is the world’s second largest producer of beer, after China and is thus an excellent context for studying this sector, offering a range of national research sites where consumers continue to respond very positively to the diversity, quality, and camaraderie of craft brewing. This Special Session presents findings from current research in the sector; discussing challenges and opportunities for the European sector as a whole and also detailed discussion of key areas of importance within individual countries within Europe.

KW - craft beer industry

KW - beer production

KW - craft breweries

M3 - Paper

Y2 - 29 May 2018 through 1 June 2018

ER -

The craft beer sector: challenges and potentialities

Abstract

Conference

Keywords

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