The core of heritage tourism

Yaniv Poria, Richard Butler, David Airey

    Research output: Contribution to journalArticlepeer-review

    394 Citations (Scopus)


    The paper challenges the idea that heritage tourism is simply represented by tourists at heritage attractions and suggests rather that perceptions more properly lie at its core. Relationships among four groups of variables (personal characteristics, site attributes, awareness, perceptions) and behavior (before, during, and after) are investigated. The results indicate that the perception of a place as part of personal heritage is associated with the visitation patterns. In particular those who view a place as bound up with their own heritage are likely to behave significantly differently from others. Understanding this is useful for the study of tourists' behavior and for the management of sites.
    Original languageEnglish
    Pages (from-to)238-254
    Number of pages16
    JournalAnnals of Tourism Research
    Issue number1
    Publication statusPublished - Jan 2003


    • heritage tourism
    • tourists

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